As reported in the news, this was a premeditated murder. The reason this man specifically targeted my mom was not only because of her size and demeanor, but because she was the only female manager.

One unfortunate fact that wasn’t reported was that this man was fired before, but my mom gave him a second chance because she understood he had a family to take care of.

Luzviminda is the name of my mother and is the direct inspiration of this brand and the name @lvmadvntge.

LVM stands for Loss V(ersus) Mind – a reminder that we can’t let the loss in our life take over our mind.

ADVNTGE stands for Advantage – we need to be able to reclaim our loss and use it to our advantage; we are our own advantage.

This is why I state that @lvmadvntge is not just a brand I’m starting, but a lifestyle. 2020 has turned into a downwards spiral and we can’t let these downfalls take advantage of us.